AUTHORS QUOTED: Aaker, J.
| # | Title | Issue | Author | Article | |
| 1 | (1997) | 33 | Eva Mart - Teresa Montaner - Jos | PROPOSING A BRAND IMAGE MEASUREMENT: AN ANALYSIS APPLIED TO BRAND EXTENSION STRATEGY | Read it |
Abstracts appear at the end of each article
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Gobierno del Principado de Asturias, Cajastur, Universidad de Oviedo, Colegio de Economistas de Asturias, Fundación Hidroeléctrica del Cantábrico